OUR STRENGTH COMES FROM YOU
The Town Kit
We partnered with local retailer Oaklandish to create the kits and package everything together. Each one included personalized jerseys and local goods from Oakland. We also designed a book to go in the kits chronicling the 46 years the team played in Oakland, divided into chapters based on past jersey designs—ending with The Town jersey.
TOWN COURT
We partnered with Nike and the Good Tidings Foundation to refurbish a youth court in Oakland, and styled it with the 'Town' logo.
The Town Book
Each Chapter featured an era defined by it’s jersey.
