Thanks for stopping by.

I’m a Bay Area native, creative professional, and current Creative Lead on YouTube. I’ve spent 15+ years in the advertising industry, working at some of the world’s top agencies on everything from razors to toys and countless new business pitches in between.

My work has been recognized by Cannes, Clio, Effie, Communication Arts, and the Emmys. As a writer, I’ve always believed in the power of "less is more," aiming to use as few words as possible to tell a story. To me, the best ads don't feel like ads. They feel like entertainment.

Beyond the brief I enjoy all things sports, gaining a new perspective through travel and photography, and being a proud dad to three boys.