SHAVING REBUILT
TV
FOCUS GROUP
GILLETTE TAKEOVER
To bring this campaign to life, we staged a Stark Industries takeover of Gillette’s headquarters in Boston. We invited the local press, and comic book fans to experience the event filled with prototype razors, fireworks, and the real Stan Lee himself.
GILLETTE COMIC BOOK
We worked with Marvel to create a special edition comic featuring the prototype razors.
HOMEPAGE
We also took over Gillette.com with in-depth info on all of the Avenger prototype razors.
